Eastlan Expands Its Reach: Adding Three New Top 100 Markets
Eastlan Ratings is set to revolutionize the radio industry by expanding its reach to three new top 100 markets: Honolulu, Reno, and Tulsa. This move is a significant development, as it will provide a more comprehensive understanding of the radio landscape in these regions. But here's where it gets controversial...
Pacific Media Group President/CEO Chuck Bergson is taking the lead in Honolulu, joining his other Hawaiian markets. He believes that in this competitive radio economy, it's smart to pivot and reinvest savings from ratings to save jobs. This strategy not only benefits the company but also the industry as a whole.
Zollener Media Group President/General Manager Steve Hunter is thrilled to be part of the expansion in Tulsa. He comments, "We're excited to team up with Eastlan to bring audience measurement tools that include all stations to our advertisers right here in Tulsa." This partnership will provide a more accurate and comprehensive view of the market, allowing advertisers to make informed decisions.
Eastlan President Mike Gould emphasizes the importance of this expansion, stating, "Radio operators nationwide are speaking with profound clarity. They expect three things from their ratings vendor: reliable data that includes a complete picture of their market, the option to save significant money on their ratings investment, and the freedom to buy only what they need." Gould's statement highlights the industry's demand for transparency and flexibility in ratings data.
This move by Eastlan is a significant step towards providing a more comprehensive and accurate understanding of the radio market. It remains to be seen how this will impact the industry, but one thing is clear: the radio landscape is evolving, and Eastlan is at the forefront of this change. So, what do you think? Do you agree with Eastlan's approach, or do you have a different perspective? Share your thoughts in the comments below!
