Could WWE be making a monumental mistake by not turning Cody Rhodes heel? It’s a question that’s been dividing fans and insiders alike, especially after Cody himself declared in August 2025 that he likely wouldn’t embrace the dark side because of his deep connection with the audience (https://nodq.com/news/cody-rhodes-i-dont-think-id-ever-turn-heel-because-theres-just-too-much-of-a-connection-with-the-people/). But here’s where it gets controversial: despite his recent loss of the WWE title to Drew McIntyre, whispers of a potential character shift have grown louder online. Are fans ready to see their hero turn villain, or is WWE playing it too safe?
In the latest Wrestling Observer Newsletter, Dave Meltzer of F4WOnline.com shed some light on the situation. He noted, ‘Regarding any rumors of a Rhodes heel turn, we were told it’s not happening now, won’t until it’s deemed absolutely necessary, and that’s no time soon. His merchandise numbers are too strong to risk tampering with.’ This raises an intriguing point: Is WWE prioritizing short-term profits over long-term storytelling?
And this is the part most people miss: back in April 2025, Dwayne ‘The Rock’ Johnson predicted that Cody could have an ‘unheard of run as a heel down the road’ (https://nodq.com/news/the-rock-believes-that-cody-rhodes-has-an-unheard-of-run-as-a-heel-down-the-road/). While Meltzer clarified that The Rock hasn’t influenced current WWE creative decisions, his words still carry weight. Could The Rock’s foresight hint at a missed opportunity for WWE?
For beginners, a ‘heel turn’ refers to a wrestler transitioning from a fan-favorite (babyface) to a villainous character (heel). It’s a risky move, as it can alienate fans, but when executed well, it can redefine a wrestler’s career. Think of it as a character in a movie suddenly revealing a hidden, darker side—it adds layers and keeps the audience guessing.
But here’s the real question: Is WWE afraid to take that risk with Cody Rhodes? His merchandise sales are undeniably strong, and his connection with fans is genuine. Yet, as The Rock hinted, a heel turn could unlock a new dimension to his character, one that could elevate him to legendary status.
What do you think? Is WWE making the right call by keeping Cody as a babyface, or should they take the plunge and explore his potential as a heel? Let us know in the comments—this is one debate that’s far from over.